The History of the Air Jordan 4| A Narrative from air.jordan.com

A look at the beginnings of Jordan Brand’s 1989 Air Jordan 4 release – designed by Tinker Hatfield and coveted by sneakerheads worldwide.

Source: The History of the Air Jordan 4

Craig Ehlo… that’s the name that always pops in my head when I hear or see the Air Jordan 4. I can see Jordan jumping in the air after taking the life out of the Cavaliers. The Cavs wouldn’t be relevant again until a new #23 arrived.

The Retro 4 is linked to my life in such an intricate way. A Larry Bird jersey stepping on a pair of Buggin Out’s kicks in Do The Right Thing, an unattainable sneaker for an adidas head, I always thought of the Bred 4 as the ultimate shoe. It was workman like in its build and fly enough for any moment. Unfortunately when the shoe released I was on my way to the Navy and my shoe choice would be dominated by Chukka and Steel toe boots. By the time I was able to wear what I wanted the cross trainer phase was hitting and I was rocking Air Mowabb ACGs (brown/purple). My adidas had taken a backseat because I needed a hardcore walking shoe in Singapore and Hong Kong.

This history of the 4 is dope and will remind you of why Jordan Brand continues to bring back this classic kick. Use the source link to click through and check it out.

Over 700 Pair of Pure Money 4s available on the Bay
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Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP

Chris B. is the founder of ARCH.


The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.


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