The Breaking2 Story | Just Do It. Unlimited Potential

Some believe it’s impossible, but barriers exist to be broken. Follow Nike’s quest to break the sub 2-hour marathon barrier and watch it live.

Source: Just Do It. Unlimited Potential

Eliud Kipchoge, Eliud Kipchoge, Eliud Kipchoge, I’m saying his name 3 times in hopes that my legs and body will immediately change to match this amazing runner. The Breaking2 event was mesmerizing. I literally stopped what I was doing on Friday night to watch every minute. It was a tour de force of marketing and athleticism combined in a moment that will alter the way we view sports.

Nike has made sure to capitalize on the moment by creating a splash page on the site that documents the entire process that was utilized to deliver the fastest marathon in history. I posted this information before, but I wanted to make sure I gave you the info needed to potentially win a pair of the Nike Vaporfly Elite shoes worn by the trio of runners in the Breaking2 event. Use the source link to read more.

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Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP
Chris B. is the founder of ARCH.

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