The Rock as a Symbol of Military Strength Is Awkward and More Availability Doesn’t Work | Under Armour | Marketing

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  image source: The Rock Project Delta Sneaker launches are complex. Often an analyst will say, “It’s all about the product.” I’ve often said “you can have the best product in the world and if no one knows about it, it doesn’t matter.” The line is blurred between dope product, availability and marketing. It takes…

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