With WNBA playoff fever in full swing, I had to get In the Field to check out Nike’s Sabrina Ionescu launch at their five-story SoHo store. Ionescu, one of the game’s most promising players, presents a massive opportunity for the brand. I was curious to check out Nike’s creative strategy for this key launch. Check…
A sunny day at Lincoln Center saw Nike’s highly-anticipated World Basketball Festival come to life. The fest marked the launch of Nike’s new “Only Basketball” brand campaign featuring this anthemic manifesto video. While celebrity fans sat court side as rising high school stars blazed the court, we were In The Field scoping out Nike’s retail…
arch-usa.com written by Christopher D. Burns, MFA The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1? PDF Download…
adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
In 2018 Kyrie’s sneaker sales were declining. The Kyrie 1-3 were the best-selling Nike Basketball signature sneakers. Those models showed up in NPD data for top 10 sneakers sold, establishing Kyrie as a mainstream, general release success for the Swoosh. Even in my own data Kyrie’s sneakers from 1-3 garnered considerable above retail sales in…
Since last year when the Nike Zoom G.T. Cut was released, Nike Basketball has been slowing climbing back towards relevance. The design language of the Cut 1 was inspired by the Nike Kobe line, but when you dig a bit deeper you can find a reference in some hot sellers for Jordan Brand and Nike…
Synthesizing Converse’s deep hoops heritage and utilizing the latest in NIKE, Inc., innovation, the all-new shoe releases in May. Source: The Converse All Star Pro BB with Drop-in Nike React midsole When I began to write about marketing I developed a concept and used that concept to discuss Nike’s drop of the Kyrie 4. Why…
Source: SLOW DOWN FAST: ADIDAS & JAMES HARDEN CREATE SPACE WITH HARDEN VOL. 3 As adidas prepares to launch the third model in the reigning MVPs line, Nike is also preparing for their NBA launch with their signature models from LeBron arriving and the KD 11 launched during the summer. There is an interesting approach…
picture via the Commercial Appeal and Mark Weber (Penny Hardaway with his former high school teammate Elliot Perry who also played 9 years in the NBA) Penny has been away from the NBA for ten years. In that time he’s won championships from middle school to high school and AAU as a head coach. His…
Originally posted on Housakicks The Celtics vs Cavs game was probably one of the most anticipated games of the year. LeBron and Cleveland had just discarded more than half of their roster and added some very solid pieces to the team. Three of their best acquisitions were Jordan Clarkson who is a bona fide scorer- this…
Question from YouTuber: Chairman7W – Q: Any idea what the braille symbols on the Kobe AD mean? Note the Kobe Code is not braille; it’s a variation of braille developed by Kobe and Avar. I spent last night decoding the Kobe Code on the Black Mamba A.D. I used a number of different sites as…
The original flat Earth version… jk The first version of the Kyrie 4 dropped on Xmas Day. It featured a Black/White with turquoise-jade speckled midsole and vivid flex groove in the outsole. One of the few basketball shoes to feature premium suede on the upper from Nike it’s the best performance shoe in my opinion…
Originally posted on Housakicks I was trying to analyze the current market value of the Nike PG2 Playstation and I had nothing to work with. What I mean is I couldn’t find a sizable amount of sales data on the shoes to build a case. The only thing I could find was a total of three…
Originally posted on Housakicks The Nike Kyrie 4 is officially debuting on December 20th. As I stated in the title of the post, the kyrie 4 was primarily for performance purposes and rightfully so. Kyrie Irving is an effective “razzle dazzle” type of player; I used the word effective for specific reasons. There are a fair…
Originally posted on Housakicks The month of January saw the return of Lebron’s Nike Air Zoom Generation in its original colorway. They were originally introduced in 2003 as a young LJ was entering the league. He has definitely lived up to his expectations and has graced us with some of the best basketball highlights ever. I…
Originally posted on Housakicks Nike did unleash the uptempo dragon with the countless iterations of the shoes they’ve come up with. A few days ago, I found out about the NYC uptempo which is part of the city inspired collection Nike has concocted. I think the whole idea is absurd but the brand was smart enough to make…
Originally posted on Housakicks The Celtics are probably the hottest team in the Eastern Conference right now with 11 straight wins since their rocky start. And part of their success is directly linked to Kyrie Irving’s offensive prowess coupled with a dynamic young core under the leadership of the genius of Brad Stevens. Kyrie’s love for…
Originally posted on Housakicks Kyrie Irving aka “uncle drew” is definitely in his element with the Boston Celtics . Their season started with a devastating injury to forward Gordon Hayward. Everyone thought the Celtics were doomed but I don’t think people understand the resiliency of that team. Kyrie wanted a team of his own and he…
Last year I wrote an entire discussion on why Nike could recover the basketball division. I even went as far as discussing the ten topics for the season that would inspire interest in the brand and in basketball. I hung my hat on the success of the Kyrie line and built an analysis that propped…
Get closer to the game than ever before. Tap your phone to the Nike NBA Connected Jersey and unlock highlights, early access to exclusive gear, and more. Source: Jerseys Earlier this year I stated that adidas had failed the WNBA and the NBA with the work they didn’t do while having both leagues. It was…
Irving will immerse himself in Asian basketball culture while traveling to Japan, Taiwan and China. Check back daily for new photos and videos. Source: Nike News – Kyrie Irving Tours Asia with Nike Basketball This is actually a very big deal for the Swoosh as the Kyrie remains the top selling basketball shoe for…
The New HyperFam collection recognizes the unique culture of summer basketball in New York, Chicago, Los Angeles, Manila, Beijing and Madrid. Source: Six New Nike Hyperdunk Low Styles Celebrate Basketball’s Global Capital Cities Nike Basketball may not be performing at the level that analyst desire, but that doesn’t mean that Nike is going to back…
