3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…

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Is K-Swiss Making an Authentic Pivot or Using the Black Community? “Dreamers and Doers” a Short Film by Baron Davis

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I’ve kept a screenshot of a comment made to me by the President of K-Swiss for a year. His comment happened on a discussion of a Black History Month Campaign by New Balance. The president of K-Swiss felt compelled to compare my site and my work to another sneaker industry analyst. That sneaker industry analyst…

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K-Swiss x Breaking Bad: Vince Gilligan | This Greenhouse Collab Feels More Authentic Than the GaryVee Collab

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Greenhouse has been staying fairly consistent with notifications arriving through the app. The most recent launch of the adidas Speedfactory x Latino Heritage  hasn’t sold out as quickly as the clothing and accessories drop from the designers like PSNY and ALIFE, but this isn’t as surprising. adidas’ BOOST based footwear is not selling through very…

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Insider Ties Ep. 114 | July 7th 2018 – Saucony x Homage Collab Builds Brand Loyalty

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  2:19 This week my focus for the end of the video is on Saucony’s excellent collaboration with their small retail accounts. As many companies go DTC Saucony remains consistent in their relationships with running specialty shops. This collab with heritage tee shirt company Homage is an example of that: http://blog.saucony.com/every-day-run… Other stories for this…

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Memphis Parkour and Recess Give Insight Into Where Sports Footwear is Headed

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  Source: Memphis Parkour now operates within Recess. Visit Recess901.com to register for classes and see our class schedule. http://memphisparkour.com I met a guy named Jonathon McCarver years ago when I was launching ARCH. He was putting together a Facebook group for Memphis Parkour and I was considering trying to make a shoe for Parkour. We talked a…

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