New Balance and Under Armour, via Niche Sports, Crush the Social Media Marketing Algorithm but John Cena and Birks Steal the Show

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This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…

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Overvaluation Dimmed $BIRK but Birkenstock / Tekla Shows How Long the Road Can Be

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Birkenstock / Tekla – A limited collection of footwear and sleepwear, inspired by the dream-like states that feed creativity. Comprising elevated takes on Birkenstock’s iconic silhouettes and Tekla’s classic designs, all crafted in subtle and saturated colourways. Source: Birkenstock / Tekla The extreme valuation of Birkenstock dampened what should have been a celebrated IPO. I…

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Birkenstock Captures the Importance of Cross Demographic Marketing in one Shot @birkenstock

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Source: Birkenstock (@birkenstock) • Instagram photos and videos The Kyoto is my favorite pair of Birks. In this picture featured on the Birkenstock IG page the brand delivers a graphic that lives across demographics and captures the cool aesthetic of a company that understands “fly is forever” and “fresh is a fact” no matter the…

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Oliver Reichert Rocks to The Roots and Doubles Down on Birkenstock’s anti-Amazon Position and it’s Wunderbar

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The following video from CBS Sunday Morning is about more than just Birkenstock’s CEO Oliver Reichert labeling Amazon as a monster, but that one section of the video speaks to a recent discussion I had about Allbirds and the fact that they are dealing with “private label” Le Mouton as an Allbirds alternative on Amazon….

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Complete Separation From the Pack | Birkenstock’s Performance in a Casual World

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BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I’ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn’t run into any issues with claims and misrepresentations. People aren’t running in Birks. They aren’t doing deadlifts or HIIT in Birks….

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Charlie Strong, Birkenstock and Differentiation | Birkenstock’s Crossover is Much Different Than the Others

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BIRKENSTOCK x Charlie Strong  I saw a tagline Run, Birkenstock, Repeat. I haven’t been able to find it since I saw it. The tagline immediately tied into my daughter’s middle school track season. Earlier this year as each track and field event started, I paid attention to a phenomena that carried over to the parents….

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Listen To #207 Shoe In Show | CEO’s during Coronavirus – A chat with David Kahan of Birkenstock Americas

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Source: https://shoeinshow.com/episode/207-footwear-ceo-coronavirus-david-kahan-birkenstock/ David Kahan brings up an acronym in VUCA: Volatility, Uncertainty, Complexity and Ambiguity, to delve into a discussion that isn’t centered on footwear solely and relates to all of our lives in every industry. The interview covers some of the problems for Birkenstock and addresses an issue that I’ve discussed often about how…

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Before Nike Dropped Amazon, Birkenstock Led the Way in 2017 Exiting the eCommerce Giant

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Source: https://www.birkenstock.com/us The November 13th, 2019 announcement by Nike that they were ending their pilot program with Amazon’s brand registry is being touted as a smart business move by most media outlets and I agree. After reading through most sites and recognizing that the discussion around Nike was completely devoid of depth and a true…

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