adidas’ legacy in basketball has never quite reached its potential. The brand leaned towards big men in the 70s and 80s with Kareem and Patrick Ewing. T-Mac’s Hall of Fame career doesn’t resonate. The Three Stripes only has a championship resume in Candace Parker and their squadron of signature athletes Harden, Trae Young, and Dame…
Quick, how many signature sneakers does Damian Lillard have? How many does Giannis have? I’m almost certain you didn’t know the answer right away for either athlete. Dame is on sneaker 8 and Giannis is on sneaker 5. Quick data checks for 3rd party sales on eBay and StockX are difficult to organize. For brevity…
Don’t want to read the article, click to watch the video. A premium exhibition in intentional design, the versatile footwear and apparel line balances bold simplicity and ultra-premium materials Today, adidas Basketball presents The 2023 Collection: Chapter Source: The 2023 Collection: Chapter 02 Ushers In adidas Basketball’s New Era of Originality On and Off The…
adidas’ latest campaign asks the question “What is your why?” Amidst all of the dialogue around Jerry Lorenzo not being a part of the strategy, I stated that performance-based brands fell into the trap of relying solely on entertainers and influencers to drive the story. This has led to adidas’ issues with Yeezy and…
adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
Today, we are officially announcing our long-term partnership with Fear of God, led by owner and founder Jerry Lorenzo. Source: ADIDAS AND FEAR OF GOD REIMAGINE THE FUTURE OF ADIDAS BASKETBALL Two Long Years, a Foot Locker Announcement and Now adidas Basketball Delivers: Chapter 01: Remember The Why Yesterday adidas Basketball delivered a visual…
No splash page, no adidas News post, a quiet video drop hearkening back to the Your Future campaigns. The Anton Ellis reggae track backing the video speaks directly to the heart of what the game of basketball means to many. The video is striking because it shows the pressure tank of being a high-profile athlete….
The collection aims to empower and elevate the future of women in sport Part II comprises of court-worthy footwear complemented by pre-and-post-game apparel available in inclusive sizing Source: adidas Basketball Announces the Candace Parker Collection Part II “Play Your Ace” adidas Basketball announced a partnership with Foot Locker. When they dropped that information, I wrote…
adidas continues to underutilize their platform to create a connection to the consumer. I had to search for this video and I watched the full 10 minutes and 39 seconds. There are people who don’t know what Donovan Mitchell looks like. He’s not on State Farm commercials. He may have won the Dunk Contest, but…
Source: BORN FROM BROOKLYN: ADIDAS BASKETBALL COLLABORATES WITH LOCAL ATHLETES TO CREATE MARQUEE BOOST, PRO VISION AND N3XT L3V3L, FEATURING NEW LIGHTSTRIKE CUSHIONING After a year of pumping trainers and runner silhouettes that look exactly like every other shoe the brand has made, adidas takes a hard left at the intersection and does something completely…
Former Adidas exec James Gatto, Merl Code and Christian Dawkins were found guilty of paying high-profile basketball recruits to attend Kansas, Louisville and NC State. Source: Guilty verdicts in college hoops pay-for-play trial There are very good articles written by actual reporters on the trial that completed yesterday. The link above explains in greater detail…
I don’t expect adidas to ever call me and ask for my opinion especially after this post, but I wouldn’t be who I am if I didn’t bring attention to the glaring issues within adidas Basketball. I hate to make a dedication to Candace, Rocky Top and Coach Summitt into a rant; so…
Source: SLOW DOWN FAST: ADIDAS & JAMES HARDEN CREATE SPACE WITH HARDEN VOL. 3 As adidas prepares to launch the third model in the reigning MVPs line, Nike is also preparing for their NBA launch with their signature models from LeBron arriving and the KD 11 launched during the summer. There is an interesting approach…
Source: NEXT WAVE: INTRODUCING PRO BOUNCE & MAD BOUNCE FOR THE NEXT GENERATION While the obvious fact that basketball shoes no longer dominate footwear sales would lead many analysts and observers to overlook adidas basketball’s latest shift to the sport it seemed they had basically given up on when they gave up sponsorship of the…
Source: ADIDAS DEBUTS “IMMA BE A STAR” FILM TO COMMEMORATE JAMES HARDEN’S JOURNEY TO BECOMING THE NBA’S MOST VALUABLE PLAYER I have to admit I’m kind of in my feels and I got a couple of shivers watching the video of Harden’s mother reading her letter while images of home videos are played blended…
Source: WE ARE CREATORS (Layshia Clarendon of the Atlanta Dream) The WNBA is off and rolling. I’ve been intending to share stats on the league each day as a kind of old school highlight of top scorers in the league, but I simply haven’t gotten around to doing it which sucks. I’ve long stated that…
Source: https://www.youtube.com/watch?v=7IGvNLTQenc Derrick Rose has been maligned and is now considered a journeyman player who should be signed to the league minimum. The former MVP was the shining star of adidas at a time when adidas didn’t have anyone or anything and the brand was basically dormant. D Rose brought some light to the Three Stripes….
Source: ADIDAS & DAMIAN LILLARD TURN UP THE HEAT WITH 400 DEGREEZ I know some people won’t label Juvi’s first album as a classic, but put “Back That Thang Up” on at a party and maaaaaaaaaannnnnnn… I don’t care who is there, white, black, brown, everybody, and I mean everybody is going to get on…
Source: Step Back to Lift Off: adidas & James Harden Introduce Two New Harden Vol. 2 Colorways There is one Rockets uniform that reminds me of one player. The uniform that had to Rocket Ship is so connected to Franchise that it’s hard for me to seperate Steve Francis and The Rockets from that moment…
Adidas wants to supercharge its basketball business, and it starts at the All-Star Game in Los Angeles. Source: Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles Business Insider is reporting that adidas has plans to make basketball cool again. adidas held the contract for the world’s…
Source: ADIDAS & JAMES HARDEN CHANGE DIRECTION WITH HARDEN VOL. 2 With names like Ignite, California Dreamin, and Vision the names of the Harden line up seem like adidas is developing an elite product for their MVP. The problem is the official release info from adidas arrived today. The official release of the Harden is…
Source: adidas TO CREATE A PINNACLE BASKETBALL CULTURE EXPERIENCE at 747 WAREHOUSE STREET IN LOS ANGELES Anyone with eyes knows that Nike now owns the NBA. The Swoosh is so dominant in images that other brands have to rely on sneaker sites to deliver information on any basketball style they are releasing. As a matter…
