Another Reason to Look at Under Armour’s Focused Performer in a Different Way | UA Dark Sky Distance Team

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Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…

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Can Crossover Culture Reignite Interest in Basketball Footwear? | An Initial Analysis

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Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…

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FILA’s Subtle Support as Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film is Dope

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Source: FILA Becomes the Official Footwear and Apparel Partner of “A Most Beautiful Thing” Film Documentaries are almost always undermarketed and targeted to a specific audience, which limits the reach of the content. A story about rowing wouldn’t typically hit my radar at all. A story about rowing, in Chicago, with African-Americans? This undoubtedly captured…

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Insider Ties: Episode 188 | Rockridge Black Tartan Oxford Button Down – Unboxing

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This is not a paid video. I purchased this shirt after discovering the brand from my peer Stephen Green (@PDSXStephenG). https://rockridgesf.com/ Rockridge is a Black owned company. It’s important to state this because being a Black owner is an experience with added pressure and complexities. The founder, Randy Wells, learned the apparel industry and decided…

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