Buy my books on the sneaker industry: https://amzn.to/3lD82gb I wrote a post on basketball activations in February 2020: J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Performance is Down? In that post, I wanted to look at the new campaigns by Puma and adidas and raise the…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Edit to Amplify is a strategy announced in 2017. The goal was to cut the production on shoes that weren’t strong performers for the brand, and then to focus energy on high performing shoes. The Air Jordan 1 is obviously a beneficiary of Edit to Amplify as…
You may not have heard of OLLO, and it’s probably hard to fathom that this is the company that will have the breakout year in 2021, but let me explain. Niche sports are no longer hindered by the historic issues of finding access to the consumer via television. YouTube is equally as powerful as a…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Jordan Brand continues to create models that feel and look like versions of High OG colors. This shoe looks a lot like the CO.JP grey High OG. It also looks like the light shadow Mid. The Camo Swoosh appears on a Mid as well as this low….
Sonja Henning, former WNBA player and current Nike VP, NA League Partnerships, on providing dynamic work experiences for retired WNBA players. Source: Nike x WNBA Women in Nike (WIN) Program I posted an article on Nike’s collaboration with Ambush stating that the Swoosh should be doing more with the WNBA. After waiting for years for…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb I forgot to do the close up on this one at the end and that sucks because the shoe is one of the few colorways that can represent to of the toughest NBA team jerseys to match: The Nuggets and Warriors. When I did this video the…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The Swoosh has once again collaborated with Ambush. I’ve written extensively about the inconsistency of collaborations for brands. In some instances you can get a collab with a designer that sells out immediately. In other instances you get a collab that ends up in the Nike Clearance…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Jordan Brand continues to roll out Mids that capture the aesthetics of the OG High colors and people continue to buy them like Chuck Taylors. This version is known as the Chicago Toe. Between bred toe, chicago toe, black toe, and all these toes, it’s hard to…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb New Balance x Pensole on FootLocker: https://www.footlocker.com/category/collection/new-balance-pensole.html?fbclid=IwAR1FDxTx0oIIvvqwHUsDu4dDwGYTPHyEK3I3A8vnSnLkr5LDnfWc58fxc-U New Balance x Pensole Video on NB YouTube: https://www.youtube.com/watch?v=C1UEAU9v6pg I’ve been writing about the relationship between Pensole and FootLocker since I learned that they placed seed money into the Instructional Design Academy. I’ve long discussed that retail will have to…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb This version of the Air Max 90 features a customizable option and has been assigned the nickname of DIY and One of One. The shoe arrived in a series of releases from Nike that feature customizable options. I like the tiny perforations on the all leather pair…
(FILA North America) – December 1, 2020 – FILA has launched “Project 7,” a new, limited-edition collection represented by BTS, global brand ambassadors for FILA. The capsule consists of apparel,. Source: FILA Launches “Project 7” Collection Exclusively on FILA.com I have to be honest, I like BTS. I didn’t know anything about the Korean Group until…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb Nike is celebrating the 30th anniversary of the Air Max 90 by paying homage to the classic Tinker design with a variety of releases in the OG style. A favorite of sneaker enthusiasts, the Air Max 90, gets a full recraft and a throwback name change. The…
For some reason I continuously called this shoe the Godzilla as a reference to the Barkley vs Godzilla commercial from Nike. In that video Barkley wore a shoe from the Force series. I also called this the Fab 5 shoe. The Fab 5 wore the 180. Whatever I got wrong doesn’t matter and it doesn’t…
After connecting with Adam Port I attempted to do as much as possible to shed a light on the talented artist. It makes me feel really good that smaller channels on YouTube are reaching out and interviewing him. For a person with such a storied artistic career you would think he wouldn’t have a problem…
Curry Brand, Powered by Under Armour, Aims to Reach 100K Youth Athletes Globally by 2025. Source: STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD I typically wouldn’t start this with what could be perceived as a negative, but as an outsider looking in, the logo above ain’t…
The Jordan Brand Delta SP features modern cushioning in React instead of Air and isn’t quite a performance model, but the shoe looks interesting in this colorway. It features what feels like a flyleather material with synthetic clear overlays and ripstop. I’m sure it isn’t waterproof, but the design certainly seems like water could roll…
The Air Max 1 arrives in a recycled format featuring Nike Grind material and recycled canvas. The shoe has a unique suede layer under the grind insole. This is a beautiful shoe. Buy now on eBay
I wanted to take the time to ask you to visit a few smaller sneaker companies for Black Friday and Cyber Monday. Here are the companies in this video: NinetyNine Products: https://goodthin.gs/collections/ninetynineproducts COMUNITYmade: https://www.comunitymade.com/ CLAE: https://www.clae.com/pages/bradley-cactus-leather Clearweather: https://clearweatherbrand.com/collections/black-friday-1 Brandblack: https://brandblack.com/ Rockdeep: https://www.rockdeep.com/ You can support ARCH by subscribing to YouTube and visiting the website. https://youtube.com/archbyccb
Men’s Style Number: 555088-105 GS Style Number: 575441-105 The Air Jordan 1 Mocha instantly skyrocketed into resale for the obvious reason of its similarity with the Travis Scott version of the shoe. I do a detailed look at the shoe for the GS and for the Men’s to look at cues to help you discover…
Why stop when people buy every pair of 1s that are released pretty much? It’s another Air Jordan 1 Low from JB and this one is a lower version of the Light Shadow Mid that released earlier this year. Jordan Brand has a pattern, release a High OG (NY to Paris), drop the Mid version,…
Nike’s latest retail concept opens at nine locations worldwide before 2021. (San Antonio Location Source: Nike Unite Retail Concept If Nike wanted to ramp up store openings, they could. I’ve written continuously that retail should really consider themselves as dialysis patients and Nike is the machine that cleans the body. At any moment, Nike could…
The Shadow AF1 takes the classic silo to the platform for ladies. With a lightweight, elevated midsole, and double branded elements, the fashion style of the Shadow creates a look that reminds me of the Soulland Series from Nike. Buy on eBay
