Brooks, RIDC and More Than a Store | Why a Differentiated Strategy Empowers Renegade Running

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To ensure more stores like Renegade exist in the United States, the Running Industry Diversity Collation (RIDC) is launching RUN THE BLOCK, a new mentoring and grant and initiative dedicated to increasing ownership amongst Black, Indigenous, and other people of color (BIPOC) within the running industry. Brooks is proud to be supporting RUN THE BLOCK…

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Supernova Rise, Solution and Stride to Takumi Sen 10 adidas Attempts to Introduce Running from Mid to Premium Tiers

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  This January, we introduce the Adizero Takumi Sen 10 – the latest addition to our record-breaking Adizero franchise, which offers a shoe for the varying needs of every ambitious runner. Created specifically for fast 5-10K road racing, the Takumi Sen 10 is a fast and flexible shoe that does not compromise on comfort. $180   Designed to…

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Sneaker Industry Predictions for 2024 | Number 5: Small Brands May Have a Secret Weapon in Shloop

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While I predicted that smaller brands would face headwinds, I also think the consumer will become a lot more knowledgeable and will begin to look for products that are made better and more sustainable. Reshoring will become just as important as hype collabs changing the direction of the sneaker industry. Brands in this video Sneaker…

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5 Sneaker Industry Predictions for 2024 | Number 1: Smaller Brands will Face Extreme Headwinds

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As buyers reduce purchasing and default to readily available products at specialty running and mainstream sneaker stores, distribution will rear its head as the de facto cause of collapse for brands without the brand recognition to move fans into the purchase funnel. In Olympic years advertising spend increases and as bigger brands vie to keep…

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Tucked Away Inside of NinetyNine Products is The Promise 

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The canvas for the second installment of the Future of Learning Challenge. In conjunction with Teach for America’s Reinvention Lab, we brought 16 education-focused organizations together for a 4-week design and storytelling incubator. We taught students and educators from across the country to tell communicate their grand ideas and visions for the future of learning….

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On’s “Off” Stories: Slow, Evergreen Content and Copy Crafted to Convey not Convince

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OFF Stories: Read, watch or listen to stories that move by On | On United States (on-running.com) Split into four primary categories: Movement, Culture, Athletes, Planet, Off Stories provide training insight, motivational stories from On sponsored athletes, informative strategies being implemented by On to offset the brand’s effect on the planet and cultural discussions on…

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$10M New Balance Continues to Build on the Initial $5M | Institute for Innovative Leadership in Sport at UMass Boston

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  Source: $10M New Balance Donation Establishes the Institute for Innovative Leadership in Sport at UMass Boston While 2023 in sneaker culture wraps up with beefs and complaints about the top sneakers of the year, brands committed to the work of improving communities quietly continue to do so with real dollars and support. In 2018…

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Why are Companies Choosing Basketball When the Segment is Down and Dominated by Nike?

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On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…

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Amidst Top Shoes of 2023 Karhu X Knirps Delivers the Best, Quirky Drop of the Year | “Sh*tty Weather” PACK

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They say a little rain never hurt anyone, but every sneakerhead knows that a bout of sh*tty weather can ruin even the best outfit. Just a few puddles make all the difference between wearing the latest release from KARHU or your beat up, old sneakers. Source: THE KARHU X KNIRPS “SH*TTY WEATHER” PACK Both colourways…

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