Sneaker Impact | A Small Step In the Circular Economy for Your Used Kicks

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Sneaker Impact collects new and gently used sneakers – that might otherwise end up in landfills – to support families in developing countries. https://sneakerimpact.com/product/recycle/ A lot of the people I know care very little about where their sneakers end up after they have sat in the closet for months and years because we’ve copped a…

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adidas Ultraboost 22 Follows the Script in Redirecting the Energy of Their Flagship Trainer

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A few years ago, I developed the concept NICHE-OUT MARKETING & E.N.D.E.A.R.S© I reached out to marketing teams to earn consults with brands. My goal was to change the method of storytelling and to highlight both designers and athletes instead of relying heavily on sneaker blogs that focused primarily on the end result, product. E.N.D.E.A.R.S….

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Footwear News Touts On Running as 2021 Brand of the Year, but Dusty Wall Displays and Lack of Brand Awareness Hint at Potential Problems

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With top-selling sneakers, a successful IPO and ground-breaking sustainable innovations, the athletic brand is riding high. Source: How On Won on All Fronts to Become the 2021 Brand of the Year On Running’s success has primarily been a benefit of controlled distribution to a market that loves the product. An IPO generates a completely different…

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UNLESS Collective: If Streetwear Becomes More Sustainable Does the Audience Care?

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UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. “Everything” means everything…. Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the…

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Nike Describes its Membership Digital Benefits and it Reminds Me of an Important Factor

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Check out five ways Nike is creating a shopping experience that’s deep, comprehensive and tailor-made for Nike Members. Source: Nike Membership Digital Benefits I’ll keep this one short since I’ve discussed the topic in previous posts. Nike is a machine; a beautifully, ruthless, designed combination of product, software, logistics and presentation. In the post above,…

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eBay Counters Poshmark and Suede One by Acquiring Sneaker Con Authentication Business

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The deal furthers eBay’s vertical expansion strategy in sneakers and offers customers added confidence in the purchase of high-value items eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, and Sneaker Con Digital have entered into a definitive agreement under which eBay has acquired Sneaker Con’s…

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Celebrating Under Armour’s Investment In Black Designers with the Important Launch of the Curry Flow Go

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Source: Love at First Step: Introducing the Curry Flow Go I struggled with the title of this post. For Black people at sports brands, being celebrated can isolate them. To stand out can lead to targeting and mistreatment. It’s the unfortunate circumstance of Black people working in industries controlled by White people. This post isn’t…

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