The annual holiday drop used to be a rights of passage for sneakerheads. Jordan Brand has switched things up a bit. Last year there were more than enough Space Jam 11s dropped, so many that there weren’t any lines anywhere and there were pairs still around after the release date. It signaled a serious shift for JB and the resell market as well as sneaker culture. Jordan was officially a regular sneaker. Since this moment, and actually well before, you can walk in to any sneaker shop and find every release. There aren’t any reasons to camp or line up early and for many that’s how it should be… but will that be the case for this holiday?
With two 11s dropping in less than a months time, the UNC inspired on November 24th and the Bulls inspired on December 9th, Jordan Brand is playing ante up with the pockets of 11 lovers everywhere. The question is these new, but classic colorways, may not inspire the same sneaker lust as they have in the past. This is once again in my opinion two drops too close together which has led to a lot of discounting in the last year for Nike.
As clean as this red pair is if I had to make a prediction it won’t pop too hard in resale once it’s released. Which means that if Jordan Brand releases an abundance you might find people waiting for the UNC version since it captures such an easy style and colorway to match with multiple styles. A white and navy shoe that looks so similar to a concord from a distance might be the option everyone waits for. This Chicago 11 is bold though… and traditionally all red based Jordans tend to blow up. The Raging Bull 5, the obvious Red October Yeezy and Flu Game (yeah I know it’s BRED) all garner serious resale value, but I have a feeling that this might be a bit too much. Suede is a more subtle texture and patent leather is almost a bit much. We will see though. What do you think about the drop of two 11s so close together at 220.00?