Jason Markk breaks down how he keeps his white kicks, like the Pure Money AJ 4s, looking crisp over summer.
You have to click through to peep the video discussing the cleaning of the shoes and to read a long detailed interview of keeping your shoes fresh. This is important to me because when I was young I didn’t have the money to get a lot of sneakers so I constantly cleaned my kicks. I also kept about ten sets of shoestrings to personalize my shoes to match whatever I was wearing. I didn’t go as far as stuffing the toebox because my shoes often smelled horrible, lol, but I did make sure I used hot, soapy water to clean my kicks as often as possible. The video is not very long, but I couldn’t embed it here so click through. Here are some of the kicks featured below.