ASICS is making sure to remain relevant in the upcoming months with a series of what might some of the best releases on the market. This navy colorway automatically inspires me to grab a Chicago Bears hat, blue Maharishi Shorts, and a fresh white tee to hit the streets.
When a brand takes the time to build a narrative behind the footwear it can become a conversation piece which leads to building bridges. Footwear as fashion is more than just style and ASICS has placed a great story behind these new Gels. It’s a solid brand of marketing, but the shoes look damn good also.
Here is the site description. Pics via ASICS
The ASICS Tiger™ brand x Kicks Lab bring you the “Hikeshi-Hanten” GEL-LYTE® III model inspired by Edo era (1603-1868) Japanese firefighters known as a “Hikeshi”. Designed in collaboration with world famous Japanese born artist, sneakerwolf, the iconic split tongue features his signature style “Kanji-Graphy” containing unique alphabets paying respect to Edo style characters. The color palette adopts the main colors of the Hikeshi uniform - indigo, vermillion and white. Leather and suede are used to symbolize fire-resistance, while plain weaved cotton, similar to what was used as a main fabric of the uniform Hikeshi-Hanten once used, are also adopted on the shoes. Lastly a translucent outsole and printed tiger and dragon insoles are used to represent “IKI” – meaning the way of behavior, thoughts or living that the men in the EDO era used to regard as stylish.