Memphis Rox Climbing + Community 2024 Fundraiser | Outdoor Brands this is an Opportunity for Genuine Support

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Memphis Rox Climbing + Community 2024 Fundraiser by Memphis Rox Climbing + Community (fundrazr.com) At a time when outdoor brands are all looking for growth through fashion and influencer marketing, true connection to community occurs via support that last beyond the moment. Here in Memphis, we have an amazing facility that teaches Rock Climbing to…

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The Crosby Collection | adidas x Malbon Golf Navigates a Fissure in Nike’s Foundation

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The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…

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On’s “Off” Stories: Slow, Evergreen Content and Copy Crafted to Convey not Convince

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OFF Stories: Read, watch or listen to stories that move by On | On United States (on-running.com) Split into four primary categories: Movement, Culture, Athletes, Planet, Off Stories provide training insight, motivational stories from On sponsored athletes, informative strategies being implemented by On to offset the brand’s effect on the planet and cultural discussions on…

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$10M New Balance Continues to Build on the Initial $5M | Institute for Innovative Leadership in Sport at UMass Boston

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  Source: $10M New Balance Donation Establishes the Institute for Innovative Leadership in Sport at UMass Boston While 2023 in sneaker culture wraps up with beefs and complaints about the top sneakers of the year, brands committed to the work of improving communities quietly continue to do so with real dollars and support. In 2018…

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The arch Podcast Episode 4: 10 Questions with Rockridge Apparel Founder Randy Wells

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Rockridge: https://rockridgesf.com/ I’m speaking with Randy Wells founder of Rockridge Apparel. The brand is a combination of clothing, mentorship and coworking creating a multilayered approach to styling while also empowering entrepreneurs and everyday people who love to look as good as the level they aspire towards. The company is rooted in the Bay Area in…

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Why did Under Armour Make HBCU TSU’s Homecoming Uniforms when they are Nike Sponsored?

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I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I…

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Complex’s Sneaker Shopping with Stephen Curry Shows the Problematic Commodification of Sneaker Culture

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Sneaker Shopping from Complex is a perfect representation of how sneaker culture is less about the discovery and love of kicks and all about the ease of acquisition afforded by wealth. While younger fans of sneakers love the show, seeing famous people purchasing “grails” is aspirational for younger people, old heads shake their head at…

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