Business Talk – Page 7

Zalando Acquires Majority Share in Lifestyle Blog Highsnobiety Signaling the Value of Content in a Social Media Society

Chris Burns2 years ago2 years ago04 mins

Zalando acquires majority stake in Highsnobiety, bringing together content and commerce at Zalando Corporate, Current information about Zalando SE Source: Zalando acquires majority stake in Highsnobiety, bringing together content and commerce In April, Hypebeast announced that they were acquiring SPAC Iron Spark I to IPO on Nasdaq: Two Important Sneaker Events Announced: SoleSavy Launches SS4…

Missed Opportunity or Conscious Omission? Under Armour, Anta and Puma Own the NBA Finals but Aren’t Activating

Chris Burns2 years ago2 years ago07 mins

LeBron, Kevin Durant, Kyrie Irving, Giannis, Zion and Westbrook, what do these names have in common? They make up the entire roster of Nike and Jordan Brand’s signature sneaker NBA stars (Melo and Chris Paul are on that list also, but nope). These stars have always played some part in the elevation of their brands…

Why the Zadehkicks Scandal Isn’t as Complex as You Think

Chris Burns2 years ago2 years ago023 mins

There are moments in sneaker culture that rock the foundation of how the entire industry is perceived. Typically, these moments happen when big names leave brands; like Kobe leaving adidas for Nike, or like Kanye leaving Nike for adidas. In most instances game changing moments in kicks aren’t really game changing. When the SNKRS app…

Only Two Months After Nike Distribution Train Robbery Another $150K+ Attempted Theft of Nike Products Happens Again

Chris Burns2 years ago2 years ago03 mins

MEMPHIS, Tenn. — Corderion Harris was arrested after officers said he was one of at least 15 people breaking into a rail yard on June 10 around 2 a.m. Police said at least 17 train cars were broken into and at least 30 boxes were removed. They also said that all of the boxes contained…

adidas Nabs World No. 1 Women’s Amateur Golfer Rose Zhang from Nike Sponsored Stanford in First Student-Athlete NIL Endorsement

Chris Burns2 years ago2 years ago04 mins

Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed…

Bricks & Wood x K-Swiss : a Discussion on Marketing and Collaborations

Chris Burns2 years ago2 years ago09 mins

K-Swiss x Bricks & Wood (bricksandwood.us) First, I’m writing this post only 24 hours after the collaboration rolled out on the Bricks & Wood website. I did a similar post after the New Balance collaboration with Bricks & Wood: Bricks & Wood Creates a Dope Campaign with New Balance with Jungle To Jungle | A…

Business Talk

Under Armour’s CEO Transition | Thoughts on an Unexpected Shift

Chris Burns2 years ago2 years ago110 mins

Patrik Frisk was placed into the worst situation of any leader in the sneaker industry. There isn’t another publicly traded sneaker company I can create a top 10 missteps list about covering a 5–7-year timeframe. In March 2020 Under Armour had to borrow 700,000,000 to offset Covid. This happened in Frisk’s tenure but was due…

Why Nike’s “Seen It All” Brand Film Resonates

Chris Burns2 years ago2 years ago06 mins

The film rolls back the clock through Nike’s past as the company expands sport for a new generation over the next half century. Source: Nike Seen It All Brand Film Nike 50 Years The sneaker industry is in a moment where an entertainer can sell more shoes than an athlete. That isn’t a diss or…

Take a Look at the Court Filing for Nike, Inc. v. Stockx LLC

Chris Burns2 years ago2 years ago06 mins

On 02/03/2022 Nike, Inc filed an Intellectual Property – Trademark court case against Stockx LLC in U.S. District Courts. Court records for this case are available from New York Southern District. Source: Nike, Inc. v. Stockx LLC The initial lawsuit was in regard to trademark after StockX rolled out their NFTs. Web3 is an evolving…

adidas and Foot Locker’s “New” Long-Term Partnership Gets More Strategic

Chris Burns2 years ago2 years ago112 mins

Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they…

Sneaker Resale is Broken: A Year over Year look at a Month on eBay is Astonishing

Chris Burns2 years ago2 years ago110 mins

Last month I wrote a post on how resale was slowing down on both StockX and eBay. During the time since I wrote that post, Sneaker Twitter and Sneaker IG have exploded with discussions on Marcus Jordan backdooring Trophy Room kicks and Benjamin Kickz getting 500 pair of the coveted Union Air Jordan 2. The…

PUMA’s ‘180’ Leads to Strong Growth in 1st Quarter 2022 even with Supply Chain Issues

Chris Burns2 years ago2 years ago02 mins

Source: PUMA reports strong Sales and EBIT growth in the first Quarter despite Geopolitical Tensions and Supply Chain Constraints With so much attention being paid to direct-to-consumer strategies, overlooking PUMA’s decision to rededicate itself to its wholesale partners is being overlooked. As more shelf space becomes available with every other sneaker company relying so heavily…

SONRA x eBay | A Private Label Strategy Serving Notice to StockX’s DropX and IPOs

Chris Burns2 years ago2 years ago05 mins

Die exklusive Collab von Hikmet Sugoer und eBay Source: SONRA Sonra (a brand owned by Hikmet Sugoer) doesn’t make enough shoes to counter the losses eBay has encountered due to the growth of StockX, GOAT and Grailed. However, eBay has the customer base to begin recapturing revenue via a private label strategy. Last year in…

adidas Introduces the Blueprint | Doubling Back to a Traditional Marketing Tactic in an IG World

Chris Burns2 years ago1 month ago05 mins

Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…

New Balance’s “The TRACK at New Balance” Makes New Balance the Sole Rival to Nike for these Reasons

Chris Burns2 years ago2 years ago27 mins

Source: New Balance Opens Doors to a World-Class Multi-Sport Facility, The TRACK at New Balance In the U.S. niche sports aren’t given the same level of importance as they are around the globe. The Diamond League in track and field allows track athletes to make a living, but the majority of the events are…

Is StockX Returning You Sneakers You Didn’t Ship to Them?

Chris Burns2 years ago2 years ago01 mins

I wrote a post about eBay’s Fees vs StockX and how shipping is shaping resale. The article lists a few predictions I’m making based on my research. This video addresses an additional situation that may be taking place. While it’s the first time this has happened to me, I wonder if others have experienced a…

Two Important Sneaker Events Announced: SoleSavy Launches SS4 Sneaker and Hypebeast to IPO on Nasdaq

Chris Burns2 years ago2 years ago02 mins

There is a lot happening on the business side of things in the sneaker industry. Today two announcements hit. SoleSavy a sneaker startup dedicated to finding sneaker fans kicks at retail instead of resale via a membership, announced that their new private label sneaker is on the way. The shoe is designed by Gemo Wong…

Does eBay Really Have the Best Fees in the Game? How Shipping Shapes Sneaker Resale

Chris Burns2 years ago2 years ago17 mins

One of the primary methods of increasing the visibility of a listing on eBay is displaying a product with free shipping. On StockX the seller doesn’t pay shipping, my prediction is this will change in the very near future. Businesses, in response to Amazon’s long-standing policies which have shaped all of e-commerce, all offer some…

adidas’ NIL Network for Student-Athletes Offers an Opportunity for Continuous Engagement with an Important Demographic

Chris Burns2 years ago2 years ago05 mins

Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…

Sneaker Sales Slow Down on Third Party Sites

Chris Burns2 years ago2 years ago16 mins

In a recent video on social media a person filled their car tank (there have been countless memes and videos of visits to the gas station), and the total was $105.00 dollars. Gas, at an average of $4.14, has caused shipping prices to increase, but while I thought it wouldn’t affect sneaker sales, it appears…

Business Talk

Live Uplifted: ASICS Ambassadors and Why Retailers Have a Built-in Weapon

Chris Burns2 years ago2 years ago011 mins

Live Uplifted: Meet our ASICS Ambassadors – Source: Live Uplifted: Meet our ASICS Ambassadors | ASICS Continuing a discussion on the importance of content for brands, I want to add how retailers who have long sought a method of offsetting the direct-to-consumer strategies in every industry, not just sneakers, should be utilizing brand content in…

HOKA is Mastering the Beneficial Aspect of Loving from Within | Niche Marketing Strategies

Chris Burns2 years ago2 years ago05 mins

HY ROSARIO discusses the Anacapa and Hiking Footwear I developed a ‘not-so’ new concept marketing strategy a few years ago: Niche-Out Marketing & E.N.D.E.A.R.S© The D and E in the strategy are for Designers and Education. The reason I created the concept was to hopefully hit brands since I was having a difficult time garnering…