Massive rail strike next week could deal another blow to America’s economy – CNN The looming possibility of a strike by unions representing more than 90,000 workers at the nation’s freight railroads has businesses nationwide worried. The unions are poised to go on strike on September 16, a move that could bring nearly 30% of the nation’s…
Thieves ran off with $800,000 worth of Nike shoes and clothing after ransacking 20 trailers, according to the Memphis Police Department (MPD). Source: $800K of Nike shoes, clothes stolen A few years ago, Nike began hiring Grey Market analysts. With the recent disclosure of a Nike VP’s son using his family relationship to build a…
Nike allowed Kanye to walk. Drake is Nike’s entertainer partnership, but the product from Nocta is a drop in the bucket against Nike’s willingness to spend up to 8 billion dollars a year in endorsements and sponsorships of athletic events and athletes. Nike understands seeding and product placement, but nothing ever rivals Nike’s sponsorship of…
Kith presents THE ROGER Pro by On in a Kith-exclusive black & ivory colorway, alongside its original white & indigo iteration. THE ROGER Pro, designed in collaboration with Roger Federer, exists at the intersection of performance, innovation and design with its high-density foam midsole, stability-enhancing footbed and impact absorbing Speedboard® technology. Wearability and durability are…
Nolcha Shows, now in its 14th year, will be producing the two-day NYFW Web3 edition on the 69th floor of the iconic 3 World Trade Center on Sept. 13 and 14, 2022. Source: The future of fashion is now at NYFW — A Web3 experience at the WTC September 13 and 14, The Nolcha…
Herzogenaurach, Germany, August 26, 2022 Source: PUMA signs Mutaz Essa Barshim, one of the most successful high jumpers of all time Puma recently ran a profile on Gianmarco Tamberi as he won the European championship this season. Source: PUMA SE Tamberi is one of those athletes made for the promotional aspects of the sports industry….
I subscribe to a leading newsletter from a trading company that almost always nails what is taking place in the sneaker industry. The report informs or initiates a lot of concepts I present here on the site. A few days ago, I got a report on Dick’s Sporting Goods. In the report the analyst stated,…
Solid second quarter sales and earnings compared to record results in 2021 Total sales decreased 9.2% from 2021 and increased 16.4% from 2019 Comparable-store sales decreased 10.3% year-over-year EPS of $0.99 and Non-GAAP EPS of $1.10 Well positioned for Back-to-School season with high-quality, fresh product Expect to achieve the lower end of original earnings guidance range Repurchased $40 million of…
On had a very strong first half of 2022, with second quarter 2022 results again exceeding expectations to surpass CHF 500 million net sales for the half year. Q2 2022 net sales increased by 66.6%, driven by a strong wholesale growth of 70.1% and DTC growth of 60.8%, as well as continued exceptional momentum and…
Jordan Brand Howard University Partnership — NIKE, Inc. Jordan Brand and Nike recently made a commitment to HBCU design school Pensole Lewis College. It shows that Jordan Brand has placed its money where its consumer support comes from, but in aligning with Howard, the brand may have inadvertently placed itself into an ongoing issue for…
In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Source: adidas Originals Introduces the NMD V3 Silhouette In 2017 I wrote a prediction article on adidas’ growth. The Trefoil had finally figured out…
Source: American Track League | Party Faster I recently wrote a post analyzing an Oregon Live article on the hypothetical of Nike pulling funding from track and field. The topic is understandable, but I wrote that Nike removing funding would be unlikely. Nike’s foundational creators (who were Men of Oregon) are beginning to pass…
Source: NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF If you’ve read this site before, you understand that I think fashion is fickle and relying solely on hype, collabs and lifestyle, can contribute to a brand’s inability to innovate. The more a company places its energy into satisfying the…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
Endstate’s Next drop features 1000 NFTs connected to the luxury Drop 2: Statecraft Sneaker. ENDSTATE entered the Web3 and NFT space with an approach similar to RTFKT which was acquired by Nike. The comparison should stop there. ENDSTATE has been extremely conscious about focusing on the blockchain’s ability to tie the metaverse with physical products…
Nike’s hold on the world of track and field was tarnished by the mistreatment of women athletes by their track program and business. It’s a discussion that hasn’t been addressed since the story broke a few years ago. The dominance of the sport by the Swoosh still remains evident in youth track and field as…
Source: The World’s Most Comfortable Shoes Allbirds was the darling of Silicon Valley. The sneakers became a part of the VC attire. The simple, understated design allowed wearers to feel like they were being more eco-conscious, and the sneakers gave fans a chance to dress sans logos. The eucalyptus fiber and sugar sneaker funded to…
StockX has been the fastest growing sneaker resale platform created. The company launched with influencers and the “Now You Know” ads featuring Wale and YouTubers like Foamer Simpson to gain credibility with the sneaker community. They then landed in a Super Bowl ad with Rocket Mortgage. Following those marketing strategies up, the platform rolled out…
COMUNITYmade KX Lab Reshoring: the practice of transferring a business operation that was moved overseas back to the country from which it was originally relocated Sneaker media is weighed down by the constant releases by Nike and the larger brands. Sneaker culture is driven by Jordans and Yeezy. On this site, there are over 1300…
High-tech startups are reassessing their prospects for the future as interest rates rise and investors get queasy. Source: Tech companies rocked by layoffs as industry faces biggest downturn in two decades CBS News delivered a report explaining the difficulties tech companies face in uncertain economic periods. In this post, they quote Andrew Challenger, senior vice…
Source: BSN SPORTS Acquires the Eastbay Team Sales Business from Foot Locker Retail, Inc. When Williams Trading analyst Sam Poser delivered this information: “In FY22 Nike (NKE-Hold-$125 PT) will represent ~55% of FL’s purchases, down from 75% in FY20, and 65% in 4Q21. Based on our estimates, FL’s 2022 purchases from NKE will be down…
Company sets industry pace with runner obsession and performance focus In 2018 I wrote a post Why People Should Stop Saying Performance Is ‘Soft or Slow’ – ARCH-USA In that post, if you click through and read it, you’ll notice I was extremely frustrated with the thought leaders in sneakers who were garnering considerable coverage…
