The Average Resale Price is going up. My average on the gross amount sold on StockX was $129.68. This number blows away previous resale averages which hovered between 98 and 107 dollars. Why did the price increase so much? As mentioned above, Space Jam 2, LeBron 8 Retro releases like the South Beach and an…
I had 469 transactions in July 2021. That’s a jump back towards normal and doesn’t account for the number of wholesale transactions. I sold approximately 800 pair of shoes in wholesale. These shoes go on to be sold in retail outlets and on third party digital outlets. The wholesale is extremely limited in style, and…
Instead of rewriting the wheel, I’m going to begin this month with how I started last month. I will add this at the start, the hype and interest in resale, the money flowing into startups and people touting that they have the next big thing, all of it is false. Resale is flat and I…
BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I’ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn’t run into any issues with claims and misrepresentations. People aren’t running in Birks. They aren’t doing deadlifts or HIIT in Birks….
BIRKENSTOCK x Charlie Strong I saw a tagline Run, Birkenstock, Repeat. I haven’t been able to find it since I saw it. The tagline immediately tied into my daughter’s middle school track season. Earlier this year as each track and field event started, I paid attention to a phenomena that carried over to the parents….
Foot Locker will buy two smaller shoe store chains for a total of about $1.1 billion in cash as it looks to extend its reach in Asia. Source: Foot Locker to buy two shoe store chains for $1.1 billion Ran across an article on LinkedIn from podcaster Izzy Lugo stating that FootLocker was buying Atmos…
The seriously sporty and comfy club. Shop athletic leisure shoes and sneakers – join the club today ✓ Free shipping & returns for members. Source: ECCO Athletic Leisure Club | ECCO® – Official Online Store Marketing is no longer one thing. A group of men with cigars aren’t meeting in a room trying to leverage…
The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second…
Source: Revlon x Megan Thee Stallion DropX Exclusive – StockX Landing Pages When you write and make predictions, often it takes a long time for the evidence to become available. I’ve written continuously about the evolution of StockX. In most instances, on the sneaker side of things, the collector’s market is overlooked. StockX’s IPO has…
This was going to be an authentic verification video for the “Are Yours Real” series, but I began doing the video, starting with the size tag like always, and I noticed that this wasn’t an SE version of the Mid, but the price was up another 5 dollars from 115. I looked at the GS…
100% Authentic. These are the actual pictures. Source: Size 10.5 – Nike Blazer Mid 77 Vintage White Black 2019 I sold the shoes pictured in this post on StockX. When I sent the shoes, they were in perfect condition, brand new. By the time the box reached StockX, or when someone pulled the box out…
ASICS is announcing the ASICS SUNRISE RED™ NFT COLLECTION – a first-of-its-kind footwear release that will be available via digital auction starting on July 15th 2021. Source: ASICS GOES DIGITAL WITH LAUNCH OF FIRST-OF-ITS-KIND NFT FOOTWEAR COLLECTION| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Instead of attempting to dissect this…
Brand of sneakers sold Resale is basically Nike and a few pair here and there. In this region, Yeezy isn’t available at all, so if I don’t visit any retail outlets and find deals, selling another brand in resale is near impossible. This speaks to the health of the sneaker industry, but it also speaks…
Average Sold Price In previous RRA’s I haven’t broken down my profit. I’d like to do that here, but it will be confusing. I’ll try to make it as clear as possible. First I’ll give you the Average resale price of the shoes sold on StockX which was $112.62 before fees. After StockX fees, the…
Number of Resale Transactions in June 2021 I had 292 transactions in June 2021. The majority of footwear sold was in the mid-tier price range. This again reinforces the majority of sneakers sold aren’t at the high to premium end. There has to be a caveat here. If you reach out to a reseller who…
Note: The RRA is based on my own sales numbers. This microset of data is meant to inform and I use it to make predictions about the sneaker industry. My ratio analysis consists of data pulled from utilizing third party marketplaces and wholesale relationships. The in-store analysis is my own research and does not reflect…
Pictured above is the new display for items a seller has in inventory. You need to watch this video first before diving into this post. The platform is currently in beta and has been made available to a limited number of sellers. I’ve been playing with the platform and taking notes. Many of the updates…
Sam Poser of Williams Trading shared information on the recent purchase of 5% of the shares of Hibbett Sports. [J]ust yesterday a 13-D filing showed that James Khezrie, the owner of Jimmy Jazz (Private), a strong competitor of both Hibbett and City Gear, owned over 5% of HIBB stock (800,000+ shares). Jimmy Jazz has ~170…
BEAVERTON, Ore., June 24, 2021 — NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2021 fourth quarter and full year ended May 31, 2021. Source: NIKE, Inc. Reports Fiscal 2021 Fourth Quarter and Full Year Results $NKE blew beyond analysts’ estimates. I recall discussions stating that Nike removing accounts could be problematic. I…
OTE offers the world’s most talented basketball players a better pathway to becoming professional athletes. Source: Overtime Elite – Media Assets | A Transformative New Sports League In 2017 Tom Brady and his agent began the move towards launching the Pac Pro Football League. Since I cover the sneaker industry, the story was intriguing because…
Welcome Allyson Felix to the Athleta team. Allyson is one of the most decorated track & field athletes in US history & voice for equity in women’s sports. And, Athleta’s first sponsored athlete. It’s important to avoid hyperbole. Nike is fast approaching 50 billion through a strategic business plan. Athleta isn’t really a disruptive force…
From the streets to the stores, retail, resell, and more, StockX editorial has everything you need to know about this thing of ours. (pics from StockX) Source: Editorial Archives – StockX News The largest 3rd party platforms for sellers (sneakers primarily) are easily Amazon, eBay, and the fastest growing of the major channels, StockX. There…
