Undoubtedly, if Nike released a ton of Nike Dunk or Air Jordan 1 High OG and they were readily accessible to the public (they’d be snatched up by resellers), those two shoes would have dominated the list. All hyped releases are dropped via raffles which means you would have to literally visit stores every day…
Instead of splitting the three platforms up, I’m combining them all to give you the price points. On all three platforms combined I had 462 sales for a total of $52,300.98 gross sales. Those sales ranged from the low to premium price range. Average price on StockX rounds out to 104.91. Average price on Amazon…
September, as I mentioned in August, is an analysis of three platforms. I relaunched my Amazon Seller Central account and continued using StockX. Inventory was slow in September so sales declined on StockX, but were still robust enough to provide a breakdown on surprising models and to provide a top 10. I decided to really…
I’ve been very critical of Foot Locker. During retail dives, even with shipping constraints and supply chain issues, it seemed both JD Sports and Hibbett Sports were outperforming Foot Locker simply based on the amount of sneakers being allotted to the chains. Nike’s continued Consumer Direct Acceleration, accelerated the demise of Footaction, and in my…
What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Nike Retro GTS Women’s Shoes. Nike.com StockX continues to overcome the four year slump with strategic adjustments that allow the site to…
Last week, On-Running IPO’d and like Allbirds and their pending IPO, both businesses are emerging growth companies with a long runway to make mistakes. The runway can be explained under a JOBS (Jumpstart Our Business Startups) Act which allows companies to forego reporting all aspects on their revenue in the first two years, or until…
I know that’s a picture of a Yeezy, but in this video at 3:23 seconds a topic I’d love to bring up in a board room for discussion takes place. When I talk about mainstream retail vs specialty retail, I’m talking the difference between walking into Chiappetta Shoes Inc and walking into a Shoe Palace. Those who…
adidas has ramped up content creation inside of their digital experience on the Confirmed App. They are posting stories daily which is a constant for every sneaker brand attempting to capture the lightning that Nike has with SNKRS and their Nike App. Nike noted in 2017 that they do 3 times the transactions within their…
Anthony Joshua has teamed up with his cousin and rising star musician, Maulo, to create the ultimate fight night song. Source: Anthony Joshua Uses Music to Mentally Prepare I’ve been overlooking the work at UA lately. The company has ramped up ad spend and marketing is showing up in a variety of places. The work…
Most Popular Style In a micro to macro comparison, to focus solely on the top ten sneakers sold, short changes the discussion. If I sold 382 pair of shoes, what is the ratio and comparison to the greater economy? That’s not clear at all. A micro set of data is best utilized to look at…
Let’s revisit July to get a better grasp on how August shaped up. July had a lot of Dunks. August, I didn’t win hardly any raffles so the number of Air Jordan 1 and Dunks decreased. Here is what I wrote for July: The Average Resale Price in July on StockX was $129.68. This number…
I had 382 transactions in August 2021. The wholesale channel shifted as I didn’t want to take on inventory and sit on it for two weeks. The market moves quickly and I lost that wholesale deal. Just because I’m out of the biz for a while, doesn’t mean the world stops turning. In September, I’ve…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN DEPORTARE TECHNOLOGIES WHICH DEVELOPS FITNESS TRAINER SPECIALISTS THROUGH ONLINE FITNESS ACADEMY| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates ASICS has been making an effort to build…
August was slower because I took a week and a half off to take my son to Miami to start his freshman year. This brief disruption allowed for a group to encroach on the wholesale account I set up in July. Although the time away from the business allowed me to assess how everything operated…
One of my peers stopped by the office yesterday heated. His question was, “Why aren’t the fees matching up on everything I’m selling on StockX?” He had reached the 6% level just as I had for the quarter ending with September. We sat down and went through the numbers and realized that as long as…
Allbirds IPO Filing Shows Jump in Both Sales and Losses – Bloomberg To remain impartial when discussing Allbirds’ pending IPO is a difficult task as my company ARCH and “Allbirds” began on Kickstarter at the same time. Allbirds gained the front page due to the number of backers and the rest is history. Their success…
What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Jordan Point Lane Infrared There is an overemphasis on the classics by many “sneakerheads”. There is always contention between those who consider…
Learn about Allbirds’ Plant Leather (aka vegan leather). For way too long, fashion companies have relied on dirty synthetics and unsustainable leather, putting speed and costs before the environment. We wanted to put an end to that with a 100% natural, plant-based leather. Source: Plant-Based Leather Shoes | Sustainable Leather Alternative From Natural Materials |…
Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…
Source: NEW BALANCE & SYDNEY MCLAUGHLIN UNVEIL THE STAR ATHLETES FIRST SIGNATURE COLLECTION I was reminded by the team at New Balance that they couldn’t share or highlight their athletes during the Tokyo Olympics. As soon as the event ended and the window of restriction was over, New Balance jumped in and launched a signature…
Source: Jimmy Jazz | Shoes, Streetwear, Sportswear & Designer Clothes Jimmy Jazz has long been one of my favorite retail chains that was built around the Nike wall. In past posts, I explained that the Nike wall wasn’t a good thing for retailers. Jimmy Jazz, however, for years has been able to capitalize on smart…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear both are merchandising with duplicate models on the wall. Every retailer is doing this. The Jordan wall might as well be taken down. Even with duplicates, there are about six pair total in that section. Stores are relying heavily on apparel. Jordan Brand is in limited supply…
