A few months ago I noticed a banner and an ad on Facebook.
I dropped this article and of course … cookies, I began seeing the ads show up more often. The interaction on Facebook was minute, but that’s to be expected. The brand continued to design and create. The website was updated and the minimalist brand looked to be gaining ground as other sites picked up on the mysterious concept and narrative. What narrative? Axel Arigato doesn’t drop seasonal concepts. They look to introduce simple statements as often as possible creating an organic approach to footwear and fashion. The brand doesn’t attempt to scream style. For Arigato it’s a subversive approach like drawing waves in sand, subtle and smooth showing creativity and inspiration that can be swept away and repurposed.
Saku – Japanese for bloom, features logos embellished with colourful floral embroideries and a floral theme running throughout the capsule. Pure cotton hoodies reference the line of the yin-yang across the back with sports-inspired drawstrings, a front kangaroo pocket and embroidered detailing.
I wanted to share the news that Axel Arigato will launch it’s second modern essentials apparel capsule “Saku” including hoodies, sweatshirts and t-shirts as part of a 6-piece range this Thursday (June 8th) at their London flagship, Stockholm concept space and online at axelarigato.com.