Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

In March 2020 Under Armour Borrowed $700,000,000 to Offset Covid, Today Revenue Hit 5.7 Billion

Loading

Under Armour Borrows 700,000,000 Million Dollars to Offset COVID-19 | via Baltimore Business Journal – ARCH-USA Under Armour Shines in Q421 Report Wholesale revenue increased 36% to $3.2 billion in 2021. Our Direct-to-Consumer business was up 26% to $2.3 billion in 2021. And finally, one more record – having ended the year with $1.7 billion…

Read More

Pensole Lewis College Offers Its First Masterclass with Carhartt

Loading

Visit Pensole Lewis College to apply for the Carhartt Masterclass: https://pensolelewiscollege.com/apply/ Brookings Institute Source: https://www.brookings.edu/research/black-white-disparity-in-student-loan-debt-more-than-triples-after-graduation/ In this video I discuss the upcoming offering from Pensole Lewis College of Business and Design. I also explain why opportunities with Blacks shouldn’t be seen negatively by explaining why the Black college experience arrives with a number of difficulties…

Read More

As Nike, Inc. Rises, the Continued Taking of Wholesale Accounts Shakes Small Town Shops

Loading

BEAVERTON, Ore., Dec. 20, 2021 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2022 financial results for its second quarter ended November 30, 2021. Source: NIKE, INC. Reports Fiscal 2022 Second Quarter Results NIKE Direct sales were $4.7 billion, up 9 percent on a reported basis and up 8 percent on a currency-neutral basis. Nike’s Direct…

Read More

Timberland’s Black History Month Campaign and Sneakerheads Who Complain About BHM Collections

Loading

Timberland launched a project called From The Root in honor of Black History Month.  Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…

Read More

Y-3 Arrives with Chapter 1 of the Spring/Summer 2022 Collection

Loading

Y-3 returns for the first chapter of its Spring/Summer 2022 collection. Serving as part of the inimitable brand’s 20th anniversary celebrations, Chapter 1 represents the first foray… Source: Y-3 Launches Chapter 1 of its Spring/Summer 2022 Collection Y-3 returns for the first chapter of its Spring/Summer 2022 collection. Serving as part of the inimitable brand’s 20th…

Read More

ASICS Ventures Investment Into Run.Edge Will Continue to Widen the Gap in Amateur Athletics

Loading

Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I typically celebrate ASICS’ investment strategy via their accelerator and incubator, but this one, while beneficial, it will continue to widen the gap in amateur and youth sports as it becomes implemented into coaching and training at every level in sports. ASICS…

Read More

Under Armour and adidas Create Important BHM and Women’s Initiatives for 2022

Loading

adidas Women in Sport: https://news.adidas.com/american-football/adidas-creates-new-possibilities-for-women-in-sport-with-its-biggest-ever-commitment-to-innovation–/s/866bd72a-e669-4d6c-b01f-6e566d8f572b Under Armour Black History Month Collection 2022: https://www.underarmour.com/en-us/t/black-history-month/ I did this video to explain how Black history and the treatment of women historical concepts aren’t in black and white. The mistreatment and issues with race are recent and continue to take place, in some instances, intentionally and in others by…

Read More