Every brand is working hard to connect the people who wear their apparel and footwear. Digital apps help to promote healthier living and can inspire and motivate people throughout the day to drink more water, take a few extra steps to meet a goal, or to pick up the pace during a run. The gear also is meant to provide the brands an opportunity to build a bridge from media device to purchase point.
adidas is introducing another app into the game with the All Around Fitness App. Check out this video. Will you use the feature?
- adidas ALL DAY offers daily ideas, techniques and inspiration from leading experts across the four key drivers of athletic performance: movement, nutrition, mindset and rest
- The app experience is based on sports, data and behavior science insights from innovative industry partners to keep you engaged in your fitness journey
- Sign-up is now open to be amongst the first to experience ALL DAY ahead of public release this summer
Interestingly enough it’s another product geared towards women. adidas is making a considerable amount of progress in the women’s apparel area. Avenue A, Stella McCartney and Boost X designed for women are only a few of the additions. This app is another entry.