adidas Creates Special Edition Cleats & Icon Turf Trainer to Honor Jackie Robinson

2017 Special Edition Jackie Robinson™ adizero Afterburner

adidas Employees Build New Baseball & Softball Field at Robinson’s High School Alma Mater PORTLAND, Ore., April 10, 2017 – To celebrate the 70th anniversary of Jackie Robinson breaking baseball’s color barrier.

Source: adidas NEWS STREAM : adidas Creates Special Edition Cleats & Icon Turf Trainer to Honor Jackie Robinson

Everyday is Black History. As the world becomes more diverse it seems there are forces looking to split and divide. While this site discusses footwear, when there is an opportunity to go beyond and look at marketing with substances I’m all for it.

This adidas campaign honoring the 70th Anniversary of the color line being broken in the MLB, should be first on Under Armour’s list of things to do, but I digress. This is a dope campaign and the process of building a baseball field and honoring the legacy of 42 is important on several fronts.

Baseball has diminished in the Black community, but it’s not just there. Baseball in the US is becoming a sport where you have to pay to play leaving the game without a diverse level of US athletes. It’s expensive to play travel baseball and the shoe companies aren’t really providing the support needed to build travel baseball programs like they are with basketball.

Any time a footwear company takes a moment to celebrate and assist it’s a good thing. Use the source link to read more and see more pics.

2017 Special Edition Jackie Robinson™ adidas Baseball Icon Turf Trainer

For more information and images of the Jackie Robinson inspired cleats and trainer, and images of the John Muir High School baseball and softball field, please visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via @adidasBaseball and https://www.facebook.com/adidasbaseball  #JackieRobinsonDay​  #cleathead​  #teamadidas​​.

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Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP
Chris B. is the founder of ARCH.

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