adidas may be losing the NBA, but in dropping that expensive sponsorship, they are able to innovate and generate some very cool technically sustainable sportswear in other sports.
MLS doesn’t have the following that the big three of the NFL, NBA and MLB have, but the sport is growing in the US and that can be seen in the interest around the World Cup and both the men’s and women’s teams in the last few years.
The introduction of Parley jerseys is right on trend and speaks to adidas’ awareness of how today’s potential market views brands. This quote from the news release explains the reason and also gives you the date of the upcoming game featuring the Parley jerseys. Use the source link to read more details.
“Major League Soccer and our clubs are committed to raising awareness about environmental issues through the League’s Greener Goals platform,” said JoAnn Neale, Chief Administrative & Social Responsibility Officer, Major League Soccer. “Off the pitch, we’ll service our local communities as part of MLS WORKS Week of Service leading up to Earth Day, and we’re thrilled to support efforts on the field with adidas and Parley For the Oceans to help create a cleaner, healthier environment.”As part of MLS’ Soccer Sunday action, the New York City FC vs. Orlando City SC match will be broadcast live on FS1 and FOX Deportes at 10:30 a.m. PT, while ESPN and ESPN Deportes will follow up the programming with the LA Galaxy vs. Seattle Sounders FC game at 1 p.m. PT.