If you take the time to speak to most online retail shops that carry sneakers, the majority of shops also sell on third party marketplace platforms like Amazon or eBay. Wal-Mart is now wading into the water as well. These online shops may have websites, but they have to use a series of checks and…
All companies are fighting Nike whether they want to or not. This makes a dialogue about a new product easier to create. In this instance, Nike, by allowing Roger Federer to walk away to Uniqlo and On-Running, opened up the opportunity for growing within the tennis market. ASICS has been a long-time sponsor of the…
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
The Sneaker Industry can be compared to the dot com boom of the 90s. Investments are ringing up for footwear companies like Greats Brand. On the tech side, money is pouring into e-commerce sites like GOAT and StockX. Shops originally built on the consignment model, like Stadium Goods, are being funded by fashion houses, and…
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
Ewing Athletics originated in the 90s after Patrick Ewing left adidas and established his own company. The big man had one of the dopest basketball releases from the three stripes at a time when adidas was Hip-Hop and Hip-Hop was adidas. Leaving the three stripes was not a risk like it would be considered today….
Note: When reselling reverts to only hyped and limited products, the sneaker market is trending down. A healthy general release market in third party sales is a good thing. In a recent discussion with Matthew Kish of Business Insider I utilized resale data to show a slowdown in the sale of Nike footwear. While I…
https://arch-usa.com/how-the-supply-chain-contributed-to-800k-in-nike-product-being-stolen/ I recently reported on why the Supply Chain contributed to the theft of over 800,000 thousand dollars in Nike product. In that same post I discussed the problems of loss prevention for all companies and why storage yards across the country have been getting robbed. I followed that discussion with information on the Railroad…
This is a long video, so I’m dropping links to each section and a minute breakdown below. In this video I said that this could be problematic for FootLocker. After speaking with a prominent analyst he reminded me that dropshipping means FootLocker gets paid without ever making a purchase. While this seems good on the…
Nike currently has a lawsuit pending over problems with workplace diversity and sexism. While many sites and news outlets are focused on how this case will affect the recent resurgence by the brand, I moved to a different discussion based on the recent third party sales I’ve had utilizing the StockX website. Last year I…
In 2016 New Balance opened a distribution center in the middle of the country. It’s a similar play to how Nike has made Memphis the center of its distribution network. Insider Ties: New Balance opens distribution center in St. Louis In the article above I explained that the moves New Balance and other brands are…
Many of Amazon’s private label offerings appear to have launched in the past few months, just in time to capitalize on the holiday shopping rush. Source: Amazon Has More Private Label Brands Than You Think The moment I began hearing about Amazon private labels, I realized that it would begin to shape sportswear. I reached…
Amazon is falling into the same trap as GE. Or is it? Source: There’s precedent for Amazon competing with so many companies. It doesn’t end well. I know the chart above showing how Amazon’s acquisition of Whole Foods tanked the stock prices of grocery counterparts doesn’t quite fit a sports and sportswear website, but let…
Visit NikeInc.com for more information Source: NIKE, Inc. Reports Fiscal 2017 Fourth Quarter and Full Year Results Even with the amazing growth of adidas this past year Nike hasn’t slowed down… well they have slowed down in North America, but Nike’s international sales picked up the slack and my long time discussion point DTC saw…
As traditional stores close, the sneaker giant reversed course and made a deal to sell on the site, seeking more control of pricing and display. Source: How Nike Capitulated to Amazon After Years of Resistance Last year I made a prediction that didn’t come to pass. The link to that article is below. This article…
Amazon is now selling its very own private-label clothing brands. You know, they’re making it really easy for irritated publishing folks to write dystopias where The Everything Store constitutes the entire economy. Source: Amazon Is Making Its Own Clothing Now Jezebel.com I don’t care how much data an analyst looks at, until you’ve suffered through this…
I’m waiting on my co-owner at Housakicks to complete the charts for an analysis of the latest release from Under Armour for Steph Curry. Since the release in September there have been countless Twitter discussions and statements made about how poorly the Curry 3 is performing in stores. Disclosure: It’s very hard to account for…
The brand reflects on the energy of Michael Jordan’s adopted town with two shoe releases. Source: Nike News – JORDAN PAYS HOMAGE TO MJ’S SECOND HOME WITH THE AIR JORDAN XXXI “CHICAGO” Click the source link to check out some dope images of MJ and the iconic “Black Toe” aka “Chicago” Retro 1 and it’s…
Inspired by ’70s New York hip-hop culture and obviously also baseball culture, American luxury brand COACH has dropped its new Patchwork C210 leather high top sneakers for Fall 2016. With its men’s collection having made big steps over the last few seasons, the sneaker offering of COACH is moving at a fast pace as well….
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: http://corp.asics.com/en/press/article/2016-09-09-1 I haven’t really analyzed Asics. I do know that like Nike, Asics has a gigantic warehouse here in Memphis (It’s actually in Byhalia, MS. but it’s less than 15 minutes away from the southeast of…
Taking a tougher stance on brand protection, Amazon starts demanding that third-party sellers pay fees and secure approvals from brands Source: brandchannel: Amazon Gets Tough With Third-Party Sellers of ‘Restricted’ Brands For years I’ve looked forward to the holiday sale season. Typically I begin prepping for that time right now in September. I increase inventory…
The recent announcement that New Balance hit 6 billion in revenue has been touted by sneaker culture as evidence of the power of Joe Freshgoods and ALD. The reality is New Balance hit a low point 9 years ago due to the TPP and a conflict with the Obama Administration on a contract to provide…
