How the Vans AVE Represents a Business Filled with Overlooked Opportunities

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The AVE Skate shoe in Black/White is made with leather, suede, mesh textile, and synthetic uppers. No-sew construction creates durable uppers built to withstand the daily abuse of skateboarding. This combines with superior grip, built-in impact cushioning, uncompromising support and flex, and a locked-in fit that skaters demand. Source: Vans | AVE Black/White Skate Shoe…

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Why I Love Sneakers: Timberland’s Diversity is Changing in Real Time

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With the upcoming Black Footwear Forum, I decided to check in on Timberland a VF Corp company, to see if the brand had remained true to their Announcement to Improve Racial Equity within the company: https://www.vfc.com/news/press-release/1750/vf-corporation-announces-new-programs-and-actions-to What I found is one of the best stories of the year in the sneaker industry. The company has…

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Timberland®, Vans® & THE NORTH FACE® ‘Divercity x Design’ Masterclass with PENSOLE ACADEMY™

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Download the Submission Brief: https://pensole.com/wp-content/uploads/2021/03/EDITED-PENSOLE-SUBMISSION-BRIEF.pdf VF CORPORATION’S TIMBERLAND®, VANS® AND THE NORTH FACE® BRANDS ANNOUNCE ‘DIVERCITY X DESIGN’ IN PARTNERSHIP WITH PENSOLE ACADEMY™ Year-long design and education apprenticeship program aims to cultivate and advance BIPOC talent within the footwear industry; Open enrollment begins March 9 DENVER, CO – March 9, 2021 – VF Corporation (NYSE:…

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Sneaker Stock Ticker Heading into 2017

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As December winds down expect to see an endless stream of data on Q4 2016. My analysis for Q4 will be based on the AHN Data and I will begin to gather that in the next week along with the Housakicks site and share my predictions on 2017 and where I see the major footwear…

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Under Armour Should Purchase Majestic

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PALMER TOWNSHIP — In spring 2020, Major League Baseball players will take the field wearing Under Armour uniforms, which will mark the first time in more than 15 years that every big-leaguer’s uniform won’t feature a VF Majestic logo. Source: Under Armour gets MLB pact; what’s it mean for Majestic? – The Morning Call Jon…

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In the Field: Timberland x Nina Chanel Abney Collection Launches with a Small, Impactful Display

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Timberland stood out in their display of the Future 73 collaboration with artist Nina Chanel Abney. Their display, spotted In The Field at Timberland’s SoHo store, is the location they typically release collabs like this. For the Future 73 project, the heritage brand seeks to invigorate itself and reach new audiences by partnering with emerging…

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