Anime controls the screen time of people of all ages. The CrunchyRoll App has seen explosive growth since 2021. The Anime streaming service, according to Statista, is at 13 million subscribers. Anime is no longer a niche, subgenre in the shadows of the Pixar, Disney and Imagination machines. This has contributed to a decrease in…
Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024. Plank will succeed Stephanie Linnartz, who will be stepping down as President & Chief Executive Officer and member of the Board. In connection with Plank’s appointment, Dr. Mohamed A. El-Erian, an independent director…
This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…
Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial ‘Forever Is Made Now,’ as AJ prepares for the Ngannou fight on March 8th. When doing an analysis of Under Armour, it’s easy to forget the company is a global brand. The…
Source: NOBULL Training Shoes, Apparel, and Accessories. The positives and negatives of influencer marketing have been discussed an abundance of times on this site. In many instances Under Armour has been the brand utilized in the discussions. It’s easy to see the missteps of a brand from the outside. Hindsight is 20/20 and analysis…
Shop Under Armour for Unisex UA Fat Tire Venture Pro Shoes Source: Unisex UA Fat Tire Venture Pro Shoes In 2016 Under Armour attempted to enter the casual footwear market via the UAS line designed by Tim Coppens. The program was hindered by an awkward rollout of the products and Coppens’ name didn’t exactly inspire…
The collection launched on January 26, ahead of a monumental match-up: the third annual NBA x HBCU Classic on February 17 during NBA All-Star Weekend. For the first time ever, the game will see two Under Armour schools, Virginia Union and Winston-Salem State, go head-to-head. Both teams will be featured in Under Armour’s digital and social storytelling…
Source: THE FUTR X ELITE SETS ITS SIGHTS ON THE FUTURE OF BASKETBALL (underarmour.com) Every aspect of my basketball life is triggered when looking at the All-Star Weekend drop arriving from Under Armour. Every aspect of the analyst and once sneaker designer and brand owner is conflicted when I look at the FUTR X…
Video Breakdown 0:00 Introduction 1:10 Nike’s 2017 Rookie Class 3:45 Under Armour Athletes 5:24 Embiid was Underutilized 6:10 Curry and Fox: Parallel Paths 9:00 Will Nike Respond 10:11 Only Basketball by Nike no Ja? 12:20 Fox is like Curry 13:10 Jordan Brand vs Curry Brand 15:10 Curry’s Influence in the KD Clone Era 18:05 Curry…
I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I…
The WNBA’s owners officially approved retired quarterback Tom Brady’s bid Monday to purchase a stake in the Las Vegas Aces. Source: Tom Brady’s ownership stake in Aces approved How is the NFL Goat creating an Under Armour connection for the impending WNBA Finals? Brady is a long-time Under Armour athlete. His minority purchase of ownership…
Varvatos comes into this role with decades of experience, having propelled brands like Polo Ralph Lauren, Calvin Klein, Converse, and his namesake brand, John Varvatos, with his design aesthetic, mastery and acute sense of detail. A true visionary, John created both the boxer brief at Calvin Klein and the laceless sneaker for Converse during the…
The Under Armour Curry Two arrived on the scene and continued in support of Curry’s pursuit of his second championship. While the pursuit stopped short, the footwear captured a number of moments throughout the year and it all kicked off with this incredible campaign with Jamie Foxx. Grab a pair now at below retail.
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Steph Curry remains the most exciting player in the NBA. A combination of handles and a three point shot that defies logic, he has led the Golden State Warriors to two championships despite being a player who doesn’t have the speed and size of what superstars in the NBA have always looked like. His “everyman” stature underlies a burning desire to dominate and that he does. Under Armour has finally delivered a shoe that captures the style and agility of the best player in the NBA. You can bring the performance and style to your court in the new Curry 4.
Under Armour ‘The Ultimate Team Talk’ – AI speech generation (hedgehoglab.com) adidas has a grip on the UK soccer scene and the revival of Terrace fashion gives the brand an advantage over every sportswear competitor in the region. This advantage is expanding into sales globally as the Samba and Gazelle, both classic futbol sneakers, are…
A New Way to Score More (underarmour.com) To celebrate the program’s launch, those who enroll in UA Rewards by August 2 will be entered for a VIP experience with 4x Champion Stephen Curry*. One winner and their guest will win an all-expenses-paid trip to meet Stephen. The exclusive offers don’t stop there! Those who enroll…
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit Future 50 Cranks Up the Preseason Heat (underarmour.com) Marketing and branding are often confused for understandable reasons. The process of advertising to…
I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…
Source: Sec Defensive Player of The Year and No. 1 Overall Draft Pick Aliyah Boston Joins adidas Family Under Armour has been doing so much right lately, that it allows one to overlook that the company isn’t really ramping up signing new athletes to its sports rosters. The company did sign a soccer player in…
A brand can’t sell a legacy to fans when it’s young. Retro doesn’t exist without a historical moment of reference. Under Armour at one point had the MVP of every major American sport, Brady, Curry and Harper. The brand didn’t capitalize on this historic event. Under Armour has always underutilized its assets. It always seemed…
https://www.underarmournext.co.uk/ Under Armour shared an amazing picture of Anthony Joshua launching their latest store venture in the UK. “Today Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. Joshua launched the new Battersea…
