Originally posted on Housakicks We live in the day and age where the consumer is no longer satisfied with simply buying a product; brands must offer a lot more than the mere product. The consumer of the 21st century wants a one of a kind experience that comes with his/her purchase. And brands that can figure…
Originally posted on Housakicks We are beginning to witness the direct effects of the Nike DTC ( Direct To Consumer) campaign. A week ago I shared a post about Nike going the “COSTCO” route and I’ll quote myself, I seriously think this might result in Nike’s reducing its product prices at some point which will be…
Originally posted on Housakicks I was on my way to pick up a few sneakers I oversold on my website earlier this morning and decided to do a bit of a scavenger hunt; what intrigued me the most about the hunt were my findings at the Clarksburg Adidas outlet store in Montgomery County, Maryland. As I…
Originally posted on Housakicks I’m so glad that I was led to check how well the Air Jordan XXXII performed sales wise this morning. Last week, NPD’s Matt Powell opened a can of worms when He said that Adidas had surpassed Jordan as the #2 selling brandnationwide. There is some truth to his statement but not the…
Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post:…
Source: Nike SNKRS. Release Dates & Launch Calendar Something so simple as building a subsite to feature upcoming releases and then turning that website into an app has been one of the biggest reasons for success for the Swoosh and their Consumer Direct Acceleration. As Nike develops their sneakers, and they develop a ton of…
Originally posted on Housakicks Chris from ARCH and I have been screaming about the Nike DTC campaign for quite some time now, and everything the brand has done as of late is geared toward improving the consumer personal experience with the ultimate goal of keeping the traffic in house. To sum it up , Nike is progressively doing away with…
On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…
Video Breakdown 0:00 Intro 0:57 Nike Demand 4:57 Retail Offsets Poor Decisions 8:35 Slow Sales and No Challenges 12:51 The Annual Air Jordan 11 Drop 16:30 Nike and Marketing 1.The Demand for Nike Never Stops Right now, on Amazon, a Seller Central Account can open a Selection Recommendation for shoes currently in demand. The first…
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown 3 to 5 years, that’s how long a business takes to reflect the true momentum of the company. After monitoring and watching the introduction of websites and the growth of businesses in the sneaker industry, I developed a theory that…
Nike’s share price took a tumble on this note from Nike’s Balance Sheet Inventories for NIKE, Inc. were $9.7 billion, up 44 percent compared to the prior year period, driven by elevated in-transit inventories from ongoing supply chain volatility, partially offset by strong consumer demand during the quarter. I’m not diminishing that taking on this type…
The pace of Nike store openings is accelerating as the sportswear giant continues its shift to more direct sales. Source: Nike is aggressively opening new stores as it pushes forward on its plan to sell directly to consumers. Wall Street isn’t sold on the strategy. Business Insider delivered a list of Nike store openings taking…
Source: New Balance Opens Doors to a World-Class Multi-Sport Facility, The TRACK at New Balance In the U.S. niche sports aren’t given the same level of importance as they are around the globe. The Diamond League in track and field allows track athletes to make a living, but the majority of the events are…
Foot Locker shares are tumbling after the retailer forecast revenue to drop in 2022. Source: Foot Locker shares sink after retailer says 2022 sales will fall as it expects to sell fewer Nike products This is not gloating. I have a lot of friends at Foot Locker and it pains me to read a post…
Resku Was a Test Run for Nike Refurbished Source: Resku l Refurbished Nike Shoes l Up to 80% Off A few weeks ago I wrote that I long suspected that Resku was a Nike site testing the concept of refurbished to offset the massive amount of returns the brand is experiencing due to the…
Buy my books on the sneaker industry: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ https://arch-usa.com/product/how-nikes-c-d-o-shifted-the-sneaker-retail-landscape-how-long-form-content-can-move-e-commerce-forward/ The Nike Mystic Dates Air Max 1 was a part of a premium pack dropped by Nike in 2020. The all leather construction features soft leather and simple, but elegant colors that definitely look like the perfect option for the OG sneaker community.
Original Source Article: https://www.cnn.com/2021/03/22/business/nike-independent-shoe-stores/index.html Full disclosure, I spoke with the writer of the article above prior to the post being delivered for readers. This is only the first article from CNN and there should be more on the way. Nathaniel Meyersohn, of CNN Business delivered a post that reverberated throughout media. It landed in the…
BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Source: NIKE, Inc. Reports Fiscal 2021 First Quarter Results Typically, a company built on growth losing a percentage would cause worry. I’ve been stating since 2015 that Nike’s move towards DTC would…
REI Co-op reveals to FN that it will make and sell its own outdoor footwear in 2021. Here’s what you can expect from the retail giant. Source: Exclusive: REI Co-op Is Making Its Own Outdoor Footwear — Here’s What You Can Expect While I don’t often dig deeply into outdoor retail, I do consider it…
Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. https://sig.com One of the many issues in the sneaker industry is where information comes from. When a company captures point of sales data, that information derives from previous quarters and attempts to tell the story of retail in real…
The first Nike Rise door opens in Guangzhou July 9, with additional doors in Nike’s global store fleet opening in 2021. Source: Nike Rise Retail Concept I wanted to lead with a picture of Nike Fit inside of Nike’s new Rise Concept in China to stress the touch free process of size and fit in…
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
