New Balance and Under Armour, via Niche Sports, Crush the Social Media Marketing Algorithm but John Cena and Birks Steal the Show

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This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…

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$10M New Balance Continues to Build on the Initial $5M | Institute for Innovative Leadership in Sport at UMass Boston

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  Source: $10M New Balance Donation Establishes the Institute for Innovative Leadership in Sport at UMass Boston While 2023 in sneaker culture wraps up with beefs and complaints about the top sneakers of the year, brands committed to the work of improving communities quietly continue to do so with real dollars and support. In 2018…

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    New Balance 997H White/Pink-Blue CM997HAJ

    The 997H is a progressive, next-generation sidekick to the cult-classic 997, newly streamlined for those ready to set themselves apart with a modern favorite. A bold, re-imagined lifestyle shoe straight from the ‘90s, the 997H celebrates a heritage that endures beyond basic trends.

    Through decades of culture shifts, your drive for style remains. And with a soft foam midsole to cushion every step forward, the agile 997H design will never, ever hold you back.

    The truest independents know when their time is here. Choose your colorway and meet the future head-on.

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      New Balance 247 Luxe Olive

      The 247 Luxe for men is a modern mashup characterized by clean-lined construction fused with heritage-inspired details. The premium nubuck overlay showcases a subtle reptile pattern that lends an upscale vibe. Meanwhile, comfort features like bootie construction and REVlite midsole cushioning tie this evolution of an icon back to its athletic roots.

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        New Balance 247 Classic Black with Grey MRL247BR

        The 247 sneaker is designed to keep up with your demanding life on the move. Sneaker is lightweight and flexible with a breathable mesh upper in combination with a unique bootie construction for an unbeatable fit that has major style. The clean, classic look makes this your next go-to shoe, for everything.

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          New Balance 247 Classic White with Black/Red MRL247WR

          The 247 sneaker is designed to keep up with your demanding life on the move. Sneaker is lightweight and flexible with a breathable mesh upper in combination with a unique bootie construction for an unbeatable fit that has major style. The clean, classic look makes this your next go-to shoe, for everything.

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            New Balance 247 Luxe Vintage Indigo with Navy & Grey

            The 247 Luxe for men is a modern mashup characterized by clean-lined construction fused with heritage-inspired details. The premium nubuck overlay showcases a subtle reptile pattern that lends an upscale vibe. Meanwhile, comfort features like bootie construction and REVlite midsole cushioning tie this evolution of an icon back to its athletic roots.

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              New Balance 247 Luxe Beige with Grey & Light Grey

              The 247 Luxe for men is a modern mashup characterized by clean-lined construction fused with heritage-inspired details. The premium nubuck overlay showcases a subtle reptile pattern that lends an upscale vibe. Meanwhile, comfort features like bootie construction and REVlite midsole cushioning tie this evolution of an icon back to its athletic roots.

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              New Balance Ramps Up Reshoring with Skowhegan Factory Expansion Groundbreaking in Maine

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              Source: New Balance Skowhegan Factory Expansion Groundbreaking Celebrates Company’s Commitment to U.S. Manufacturing and Maine Reshoring is an extremely important aspect of reducing the carbon footprint of sneaker brands. It’s also one of the most overlooked and under-discussed aspects. This is because the production of footwear in the U.S. is almost taboo. Brands have conditioned…

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              Coco Gauff and New Balance Look Towards Legacy with Contract Extension and New CG1

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              Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance  The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports.  In a recent post on Saysh, Allyson Felix’s footwear…

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              The 2023 New Balance Nationals Indoor Championship at The Track Provides New Balance with Fuel for a Growing Segment

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              Source: THE 2023 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP WILL BE HELD AT THE BRAND’S BOSTON CAMPUS Track and Field remains the sport able to cater to groups of all ages, and as the digital landscape shifts providing distance, sprint and jump events on demand, viewership is increasing participation in activities by the everyday fan. There…

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