On April 24th ASICS Held Their Own Version of Breaking2 – The META Time Trials

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The all new METASPEED™+ Series is coming soon.「META: Time: Trials(メタタイムトライアルズ)」イベントをライブで視聴しよう。イベントは2022年4月24日。スペイン・マラガでタイムトライアル形式の大会を開催。 Source: New times await.|アシックス公式 In 2016 Nike was reeling due to bodyblows by adidas. The Swoosh had taken on a long-term strategy of breaking away from the tactic that allowed the brand to leave Onitsuka Tiger in the early 70s: Futures. As Nike ramped up…

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Nike Zoom Fly SP Breaking2 | Authentic Verification

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  The original release of this colorway happened last year during the groundbreaking Breaking2 event where Eliud Kipchoge just missed breaking the sub 2 hour marathon. This shoe unlike the 4% features a Lunarlon Midsole instead of a ZoomX. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+Zoom+Fly+SP+Breaking2&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=zfsp2&listingType1=All&feedType=rss&lgeo=1″ items=”5″]

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ASICS​​ Elevates Gamers and Media with ‘Mind Games – The Experiment’ Documentary

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Since Nike’s Breaking2 experiment, I’ve stated the most important foray for brands would be in developing media, specifically sports film and television series. Nike jumped off the new year with a streaming fitness service on Netflix, but what I was aiming towards in my prediction was the creation of long-form video content to rival original…

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Nike x Netflix | Who Saw This Coming?

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I did. Instead of writing an entirely new article, I’m going to build a discussion from older articles on this site. I’ve explained that Nike is always looking to Apple for where the company is headed. I’m surprised that this partnership wasn’t with Apple TV. From Nike: Netflix’s more than 223 million worldwide members will…

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Brands are Recognizing the Importance of Performance and the Value of Owned Events: 2022 adidas Adizero: Road to Records Livestream

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In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…

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Nike Vapor Street Flyknit String | Authentic Verification

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The Vapor Street is a takedown version of the incredible Vapor Elite worn by Eliud Kipchoge in Breaking2 (the sub 2 hour marathon event by Nike that fell just short). This pair features React instead of Zoom X and is more casual friendly. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+Vapor+Street+Flyknit+String&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=vaporblkstring&listingType1=All&feedType=rss&lgeo=1″ items=”5″]

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