ARCH TR114 (Limited Release)

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The ARCH TR-114 sounds like something really technical. It’s not. It’s a classic trainer silhouette updated with premium suede and textured canvas. Name: ARCH TR-114 – Named after the first squadron I was in on my first cruise in the Navy. VF-114 The Fighting Aardvarks. Colors:  Shadow/Cloud Grey-Black-Ocha Caramel/Cloud Grey-Black-Ocha (Peanut Butter) Additional shoestrings Sizing: […]


Business: The Making of 4.

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1. Establishing ARCH as a brand is hard work. 2. Selling ARCH Footwear is very hard work. 3. Realizing that ARCH is a brand that creates other opportunities… LIGHT BULB! I knew when I started ARCH I was taking on the impossible. I also knew when I helped another footwear company launch and that company […]

VF-114 Fighting Aardvarks

The ARCH …Ellison? Not Quite

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So… a funny thing happened on the way to the manufacturer. Good news: 1. The shoes arrived! 2. The shoes were packaged correctly! 3. The shoes look freaking incredible! 4. The choice to use premium suede and canvas was perfect! Bad news: 1. I was missing one size 9 Shadow/Cloud-Black-Ocha 2. The shoe runs a […]


Get To Know New Styles: Greats Brand

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Brooklyn born men’s footwear brand offering classically designed shoes and sneakers with luxury materials starting at $49. Free returns and exchanges. http://www.greats.com/ Talk about paying close attention to a brand… I watch Greats Brand like someone trying to catch their spouse cheating. Greats is a NYC born company that I admire above any of the new […]


Get To Know New Styles: CLAE

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CLAE’s commitment to innovation and design has yielded a distinct collection of smart essentials fit for the modern man. Taking extra steps by using premium leathers and materials, and emphasizing uncommon comfort and versatility, CLAE creates footwear that evolves and endures. http://clae.com/ Headed up by Sung Choi, CLAE is a brand that I admire so much […]